A – Grab their Attention with a really strong opening. You have between 30 seconds and 2 minutes to capture their attention or you will lose them. Use a big statistic, ask an interesting question or share an impactful quote.

B – Tell the listener how they are going to Benefit from your presentation. Make sure you really convince them why it’s worth staying and listening.

C – Build your Credibility with the listener regarding your message. You don’t have to be an expert but if you aren't, make sure you tell them that you have researched the topic and bring them valuable information.

D – Give the listener clarity on the Direction that your communication is going to take so they know what's coming and it's easy to follow along